Performance Marketing Manager - Apps
Core
Own user acquisition activities for a portfolio of consumer and social apps to maximize growth and ROAS.
Role type
Performance Marketing Manager (User Acquisition)
Builds
Global hits in mobile apps and games
Domain
Mobile gaming and consumer apps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
performance marketing, paid acquisition, ROAS strategies, user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs), MMPs (Appsflyer, Adjust), experimentation methodologies, influencer marketing, ASO, organic/viral tactics
Preferred skills
none stated
Technologies
Facebook Ads, AdMob, AppLovin, TikTok, DSPs, Appsflyer, Adjust
Responsibilities
Plan and manage UA campaigns for multiple apps, Analyze campaign performance and increase ROAS, Coordinate with Product and Creative teams, Improve internal growth tools and interface with Tech team, Share UA expertise and best practices, Lead transversal projects
Seniority
Manager, hands-on IC
