Growth Marketing Manager
Core
Manage and scale investment in a single acquisition channel (e.g., Apple Search Ads, Google Ads, Meta) to drive user growth for mobile apps.
Role type
Specialist Growth Marketing Manager (Acquisition)
Builds
Mobile apps used by millions of users worldwide
Domain
Mobile technology, AI, and product-driven growth
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Channel-specific acquisition strategy, budget management, performance reporting (CAC, ROAS, LTV), data-driven decision making, cross-functional collaboration, analytical problem solving, product-first mindset
Preferred skills
Experience in a second acquisition channel, background in digital product/apps/e-commerce, familiarity with creative testing and UGC/influencer content
Technologies
Apple Search Ads, Google Ads Search, Google Display, Programmatic Marketing, Meta, AppLovin, YouTube, Unity Ads, TikTok, MMPs, GA4, BI tools
Responsibilities
Define and execute acquisition strategy including segmentation, creatives, testing, and bid/budget optimization; Report on performance rigorously; Collaborate with Product, Creative, and Data teams; Identify opportunities to expand into adjacent channels
Seniority
Mid-Senior, hands-on IC