Senior Manager, Retention Marketing, Ads & DoorDash for Business
Core
Lead retention marketing for DoorDash Ads and DoorDash for Business (DDFB) B2B customers via owned CRM channels to drive adoption, activation, and churn mitigation.
Role type
Senior Manager, B2B Retention Marketing
Builds
B2B retention marketing programs and campaigns for Advertisers and DDFB customers
Domain
B2B SaaS / Advertising / Local Delivery
Required skills
B2B marketing strategy, team leadership, CRM lifecycle management, KPI definition, multi-channel campaign execution, MarTech strategy, cross-functional partnership, data analysis, experimentation design
Preferred skills
B2B2C experience, SaaS experience, advertising product experience, SQL
Technologies
Braze, Iterable, Salesforce Marketing Cloud, HubSpot, SQL
Responsibilities
Own the full CRM lifecycle strategy for Advertisers and DDFB customers; Define and own priority KPIs and analyze customer dynamics; Lead development of annual/quarterly retention marketing plans; Lead and develop a high-performing team of Retention Marketers; Ensure consistent, high-quality campaign launches; Advance technical and strategic B2B CRM capabilities; Serve as a key strategic partner to Ads and DDFB business leads
Seniority
Senior, hands-on IC with team management