Senior Performance Marketing Manager
Core
Senior Performance Marketing Manager owning full paid acquisition strategy and execution across four European markets (France, Spain, Italy, Portugal) to generate qualified B2B SaaS leads and pipeline for sales.
Role type
Senior hands-on IC performance marketing manager (B2B SaaS)
Builds
Paid media campaigns (Google Search, Meta, emerging channels) and performance dashboards for B2B SaaS lead generation
Domain
B2B SaaS / Tech lead generation
Required skills
Google Ads (search, non-brand, smart bidding, quality score), Meta Ads (lead gen, CRM audiences, CPL optimization), pipeline KPIs (CPL, MQL, SQL, demo conversion), HubSpot, GA4, GTM, autonomous campaign execution, A/B testing, multi-market adaptation
Preferred skills
LinkedIn Ads, Reddit Ads, SA360, SQL, Python, multi-market European experience, B2B SaaS industry background
Technologies
Google Ads, Meta Ads Manager, HubSpot, GA4, GTM
Responsibilities
Own full paid media cycle (strategy, budget, execution, optimization, reporting); Define and manage CPL, MQL, SQL, and demo conversion targets; Build and iterate campaign architecture (keywords, segmentation, bids, creatives, landing pages); Manage marketing-sales feedback loop to improve lead quality; Execute multi-market campaigns adapting to local dynamics; Build performance dashboards tracking full funnel; Run structured experimentation roadmap; Present strategic recommendations to senior leadership
Seniority
Senior, hands-on IC