Director, Display Marketing & Monetization
Core
Lead paid social marketing and monetization workstreams to expand advertising revenue and drive customer acquisition through innovative media solutions.
Role type
Director, Display Marketing & Monetization
Builds
Scalable commercial strategies, campaign economics, and performance frameworks for paid social and programmatic channels.
Domain
E-commerce, Retail Media, Programmatic Advertising
Required skills
Paid social strategy, Programmatic advertising, Incrementality measurement (MMM, MMP, lift studies), Team leadership, Cross-functional partnership, Commercial acumen, Data analysis, Stakeholder management, Campaign economics, Audience segmentation
Preferred skills
E-commerce marketplace experience, Retail media networks, DSP familiarity, First-party data activation, Bidding optimization, Pricing framework design
Technologies
Meta Ads Manager, TikTok Ads, Search Ads, DSPs, MMP tools, MMM tools