Manager, Data Strategy & Analytics
Core
Lead data strategy and analytics initiatives for clients in the paid media ecosystem, translating complex analytics into strategic opportunities and measurement roadmaps.
Role type
Manager, Data Strategy & Analytics
Builds
Client measurement roadmaps, custom analytics solutions, and data-driven narratives for media optimization.
Domain
Digital Marketing / AdTech / Paid Media
Required skills
Data strategy, advanced analytics and modeling, A/B testing and media test design, data clean rooms, ETL and data infrastructure, client stakeholder management, team leadership
Preferred skills
Adtech platform expertise, AI tool integration, cross-functional collaboration
Technologies
Google Marketing Platform, Meta, LinkedIn, AMC, ADH, ETL tools, visualization platforms, Kip
Responsibilities
Partner with clients to develop data-driven narratives; design and execute marketing tests (A/B, lift, geo); develop custom analyses (LTV, propensity, segmentation); manage data tech stack and data feeds; mentor analysts and peers; present learnings to the team.
Seniority
Manager, hands-on IC with team leadership