Marketing Operations Analyst
Core
Business owner and administrator of Salesforce, Pardot, and GTM platforms (6sense, Sendoso, Clay, Qualified, Salesloft) to power marketing and revenue operations.
Role type
Marketing Operations Analyst
Builds
Scalable, measurable marketing processes and data-driven insights for B2B demand generation.
Domain
B2B SaaS, Marketing Technology (MarTech), Revenue Operations
Required skills
Salesforce administration, Pardot (Marketing Cloud Account Engagement), GTM platform configuration, data governance, lead lifecycle management, campaign taxonomy, reporting, process optimization, AI tool operationalization
Preferred skills
Salesforce/Pardot certifications, SQL, APIs, low-code/no-code automation, ABM, intent-data platforms, data enrichment
Technologies
Salesforce, Pardot, 6sense, Sendoso, Clay, Qualified, Salesloft
Responsibilities
Manage user access, permissions, and licensing for marketing systems; configure fields, flows, reports, and automation rules; partner with IT on integrations and enhancements; troubleshoot data sync errors; build and maintain dashboards on pipeline and campaign performance; define lead scoring and routing logic; train teams on platform best practices; pilot and operationalize AI use cases.
Seniority
Mid-level, hands-on IC