Director, Search Marketing
Core
Lead search marketing portfolio to drive GMV, spend efficiency, forecasting, and budget allocation for Coupang's marketplace.
Role type
Senior leadership performance marketing director
Builds
Search and shopping ad campaigns across Naver, Google, and other platforms
Domain
E-commerce / Performance Marketing
Deliverable
production ML models
Required skills
Search marketing strategy, bidding frameworks, automated bidding, ROAS optimization, budget allocation, team leadership, data analytics, cross-functional collaboration
Preferred skills
E-commerce marketplace experience, Naver/Google/Kakao platform expertise, ML-driven optimization, attribution modeling, feed-based advertising
Technologies
Naver, Google Ads, Kakao, automated bidding systems, marketing data infrastructure
Responsibilities
Translate growth goals into channel-level targets and execution plans; oversee performance across major search and shopping platforms; partner with ML and data science teams to improve bidding systems and measurement; lead and develop a high-performing search marketing team; present performance insights and recommendations to senior leadership
Seniority
Director, strategic leadership with hands-on technical fluency