Senior Field Marketing Manager - Public Sector, Federal & Defense
Core
Own marketing strategy and execution for Datadog's U.S. Federal and Defense business, building integrated multi-channel programs for Civilian agencies, Systems Integrators, DoD, and the Defense Industrial Base.
Role type
Senior Field Marketing Manager (Public Sector)
Builds
Mission-focused events, executive briefings, account-based programs, and digital campaigns for federal buyers.
Domain
U.S. Federal Government & Defense (Public Sector)
Required skills
Field marketing strategy, U.S. Federal government marketing, Defense buyer engagement, Federal event planning, Account-based marketing (ABM), Budget ownership, Pipeline accountability, Technical subject matter expertise (observability/cloud/security), Salesforce/Marketing automation proficiency, Executive communication
Preferred skills
Experience with FedRAMP/IL5 compliance narratives, GSA/SEWP/GWAC contract vehicles, Mentorship of junior marketers
Technologies
Salesforce, Marketing automation platforms, ABM platforms, Attribution tooling
Responsibilities
Set and execute integrated Federal/Defense field marketing plan aligned to sales priorities; Build segment-specific program tracks for Civilian, Integrator, DoD, and Defense Industrial Base audiences; Own Datadog's presence across federal event calendars; Build program formats to move buyers through the funnel; Partner with Product Marketing on Federal-specific messaging (FedRAMP, IL5, data residency); Partner with Demand Generation on campaign strategy and lead flow; Mentor less experienced marketers.
Seniority
Senior, hands-on IC