Senior Data Operations Lead
Core
Business owner of the paid marketing data layer, ensuring data accuracy for ad platforms (Google, Bing, Meta, etc.) to optimize acquisition and revenue.
Role type
Senior individual-contributor data operations lead
Builds
Unified paid marketing data layer, automated conversion uploads, and data readiness checklists for new platforms/verticals
Domain
Consumer finance marketplace / Performance marketing / Adtech
Required skills
Data operations, offline/API conversion uploads, click IDs (gclid, msclkid), UTM tracking, SQL, data warehouse investigation, Looker/Tableau, requirements writing, QA/validation methodology
Preferred skills
APIs, reverse ETL, data pipelines, identity resolution, dbt, Python, AI/LLM automation tools
Technologies
Google Ads, Microsoft Ads, Looker, Tableau, Jira, SQL
Responsibilities
Define business requirements and standards for a unified paid marketing data layer; own data checklists for new platform/vertical/campaign launches; define conversion uploads and assess backend impact; manage platform-vs-Looker variance and attribution leakage; own the paid marketing data roadmap; investigate data issues with SQL and Looker; lead data-side onboarding of new ad platforms; automate manual checks and reports; maintain documentation for conversion definitions and tracking standards
Seniority
Senior, hands-on IC
