Director, Product Marketing
Core
Lead go-to-market strategy, positioning, and messaging for a portfolio of government and community tools from early validation to scaled growth.
Role type
Senior IC Director, Product Marketing
Builds
Go-to-market plans, product launches, partner enablement toolkits, and proof points (case studies, usage data).
Domain
Public sector / Nonprofit / Government services
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, cross-functional partnership, contractor/agency management, data-driven experimentation, plain-language writing, channel fluency (paid, search, SEO), stakeholder influence.
Preferred skills
Nonprofit/government sector experience, CRM tooling familiarity, Spanish fluency, AI tool curiosity.
Technologies
HubSpot, Airtable
Responsibilities
Define positioning and messaging for government and institutional partners; build and own go-to-market plans for each product; coordinate product launches; enable partners and channels with toolkits; design and run experiments on messaging and segmentation; manage contractors and agency partners.
Seniority
Senior, hands-on IC with management responsibilities
