Product Marketing Manager
Core
Launch new consumer products and features connecting SNAP recipients with savings and healthcare access, developing positioning, messaging, and go-to-market strategies.
Role type
Product Marketing Manager
Builds
Consumer products and features for SNAP recipients and Medicare users
Domain
Fintech / Social Safety Net / Government Benefits
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, customer-facing copywriting, audience insight analysis, experiment design, data-driven decision making
Preferred skills
Experience in benefits, healthcare, Medicare, or highly regulated consumer categories
Technologies
None stated
Responsibilities
Define and test differentiated positioning and value propositions, write customer-facing copy for launches, lead go-to-market and lifecycle plans, bring market insights into product development, define success measures and evaluate impact using adoption and revenue data
Seniority
Mid-Senior, hands-on IC
