Growth Marketing Specialist / Spécialiste en marketing de croissance
Core
Own paid search performance for FlightHub's hotel and vacation package business, driving profitable growth through Google Ads strategy, optimization, and creative testing.
Role type
Growth Marketing Specialist (Paid Search)
Builds
Google Ads campaigns for Search and Travel/Hotel
Domain
Travel / E-commerce
Required skills
Google Ads (Search, Performance Max, Demand Gen, Merchant Center), Smart Bidding, GA4, Google Tag Manager, SQL, Looker Studio, Excel/Sheets, Ad Copywriting, Data Analysis
Preferred skills
Google Hotel Ads, Metasearch (Tripadvisor, Trivago, Kayak), Incrementality testing, Paid social, Salesforce, Affiliate platforms
Technologies
Google Ads, GA4, Looker Studio, SQL, Google Tag Manager, Salesforce, Impact, CJ, Awin
Responsibilities
Manage Google Ads accounts end-to-end (strategy, structure, bidding, optimization), drive profitable growth by hitting ROAS/CPA targets, run constant testing programs for ad copy and creatives, ensure accurate conversion tracking, build reporting dashboards, partner with SEO/email/affiliate teams
Seniority
Mid-level, hands-on IC