Field Marketing Manager
Core
Owns the field-sourced and field-influenced pipeline contribution for Workforce Compliance products, turning webinars, partnerships, and events into qualified meetings.
Role type
Senior individual contributor field marketing manager
Builds
Qualified meetings and pipeline for Workforce Compliance solutions
Domain
B2B SaaS, Workforce Compliance
Required skills
B2B field marketing, event marketing, demand generation, pipeline planning, webinar management, third-party partner management, in-person event execution, sales follow-up strategy, cross-sell program design, campaign attribution, Salesforce, HubSpot, webinar platforms, AI tools for personalization
Preferred skills
Experience with 6sense, ZoomInfo, Qualified, Goldcast, RevOps collaboration
Technologies
Salesforce, HubSpot, 6sense, ZoomInfo, Qualified, Goldcast, AI tools
Responsibilities
Build quarterly field plans mapping programs to pipeline targets; report weekly on MQLs, meetings, and pipeline conversion; plan and run webinars and partner placements; deliver conferences and regional events; manage lead routing and SDR/AE follow-up; execute signal-triggered cross-sell plays; manage campaign setup and attribution in CRM; build repeatable playbooks and templates
Seniority
Senior, hands-on IC
