Senior Product Marketing Manager
Core
Lead GTM strategy and prospect acquisition for a new premium financial offering, building a B2B-hybrid marketing motion to bring in high-net-worth prospects outside the current customer base.
Role type
Senior Product Marketing Manager (Growth/Demand Generation)
Builds
A high-priority marketing infrastructure and outbound channels (LinkedIn, email) for a sales-assisted fintech product.
Domain
Fintech / Wealth Management
Required skills
B2B/B2B2C demand generation, outbound marketing execution, marketing stack implementation, CRM integration, sales-assisted funnel management, unit economics (CAC:LTV), AI tool usage
Preferred skills
Wealth management experience, compliance-reviewed marketing, event planning, GTM strategy for senior leaders
Technologies
LinkedIn, email, Salesforce, marketing automation, CRM
Responsibilities
Build and run outbound marketing campaigns; orchestrate conversion paths (consultation and self-serve); brief central marketing and Concierge teams; implement marketing technology stack; drive launch readiness; partner across departments; optimize CAC:LTV
Seniority
Senior, hands-on IC