[쿠팡페이] 신사업 그로스 마케팅 담당자 채용(경력 7년 이상) (Rocket Pay)
Core
Designing and executing growth strategies to acquire, activate, and convert app users for Rocket Pay's fintech services.
Role type
Senior Growth Marketing Manager (Fintech/Payments)
Builds
Rocket Pay app user funnel, retention campaigns, and loyalty programs for consumers and merchants.
Domain
Fintech / Payments / Consumer Apps
Required skills
App growth marketing, performance marketing, ASO, CRM strategy, user funnel analysis, cohort analysis, A/B testing, loyalty program design, cross-functional collaboration, rapid experimentation, data-driven decision making.
Preferred skills
Fintech or payments experience, financial knowledge, SQL, Python, Google Analytics, Tableau, Amplitude, BigQuery, Braze, viral/referral loop design.
Responsibilities
Plan and execute app user acquisition and activation strategies; optimize performance ads and ASO; manage CRM/Push/In-app retention campaigns; analyze user funnels and cohorts; design benefit/reward/point policies and viral loops; collaborate with partners on benefit-based promotions; design and analyze A/B tests; launch new services and campaigns.
Seniority
Senior, hands-on IC