Promoter Manager
Core
Manage field marketing agencies and teams to execute a national demand generation strategy driving customer engagement and sales growth for a credit provider.
Role type
Senior field marketing manager
Builds
National demand generation campaigns and field sales operations
Domain
Financial services / Credit / Emerging markets
Deliverable
product features
Required skills
Field marketing strategy, agency management, sales team leadership, performance target setting, data analysis, budget management, fraud prevention coordination
Preferred skills
Early stage startup experience, high-pressure environment adaptability, team motivation
Technologies
None stated
Responsibilities
Lead regional demand generation strategy; oversee field marketing agency relationships; establish and monitor performance targets; coordinate promoter personnel and contract models; analyze sales and marketing metrics; collaborate with finance and sales on integrated plans; report on campaign ROI and effectiveness; monitor market trends and competitors; coordinate with fraud team to curb field fraud
Seniority
Senior, hands-on IC