Senior Digital Specialist, Emerging Ads
Core
Execute campaigns and analyze performance on new and emerging digital advertising channels to support Tanium's go-to-market motion.
Role type
Senior Digital Specialist (Emerging Ads)
Builds
Paid search, paid social, programmatic, and video campaigns for Tanium's demand generation.
Domain
B2B Technology / Digital Marketing
Deliverable
product features
Required skills
Digital campaign execution, data analysis (Excel/Google Sheets/GA4), ad platform management, A/B testing, tracking setup (pixels/UTM), AI tool usage
Preferred skills
Emerging channel experience, Marketo, Salesforce, B2B technology background
Technologies
Google Ads, LinkedIn Ads, Meta, Display Ads, Marketo, Salesforce, GA4, Excel, Google Sheets
Responsibilities
Analyze campaign performance and provide optimization recommendations, execute campaign builds and launch QA, monitor budget pacing, run hands-on optimizations on creative/audiences/bids, set up tracking and validate data flows, partner with creative teams on messaging, support A/B testing and stay updated on new platforms
Seniority
Senior, hands-on IC