Marketing Operations Manager — Funnel & Lifecycle
Core
Own operational processes, data requirements, and business rules to guide prospects and customers through multi-product go-to-market journeys.
Role type
Senior individual-contributor marketing operations manager (funnel & lifecycle)
Builds
Coordinated execution of customer journeys across self-service, hybrid, partner, and managed-sales motions
Domain
B2B technology, multi-product platform
Required skills
lead management, scoring, routing, segmentation, lifecycle orchestration, CRM/marketing automation platform expertise, data analysis, process improvement, cross-functional partnership, AI/automation application
Preferred skills
experience with firmographic/behavioral/product-usage data, experimentation, journey governance
Technologies
CRM, marketing automation, customer-engagement platforms
Responsibilities
Map and improve prospect/customer journeys across products and channels; define operational rules for intake, enrichment, scoring, routing, and lifecycle triggers; partner with GTM teams to translate strategy into execution; monitor funnel leakage and coordinate improvements; maintain documentation and governance for journey rules
Seniority
Senior, hands-on IC