Principal Product Marketing Manager, Nonprofits
Core
Shape GoFundMe's nonprofit marketplace strategy, defining ideal customer profiles, validating product requirements, and developing positioning to help nonprofits grow.
Role type
Principal Product Marketing Manager (B2B/B2C2B)
Builds
Nonprofit marketplace strategy, product roadmap prioritization, and go-to-market narratives.
Domain
Fintech / Nonprofit fundraising / P2P marketplace
Deliverable
product features
Required skills
Product marketing leadership, 0-to-1 product development, customer research and validation, strategic positioning, cross-functional influence, data-driven decision making, GTM strategy execution, systems thinking, AI utilization
Preferred skills
Marketplace or network experience, B2C2B experience, nonprofit sector knowledge
Technologies
AI tools
Responsibilities
Define ideal customer profile and segmentation; lead product validations and customer interviews; develop and test positioning narratives; drive alignment on product and GTM strategy across leadership.
Seniority
Principal, strategic IC with executive influence