Product Marketing
Core
Maximize enrollment through partner networks and maximize utilization and satisfaction among account holders for a fundraising platform serving nonprofits.
Role type
Senior Product Marketing Manager (B2B Fintech)
Builds
Product communication strategies, partner go-live programs, and user engagement initiatives
Domain
Fintech / Nonprofit fundraising
Deliverable
product features
Required skills
Product marketing strategy, B2B technical product understanding, email campaign management, partner relationship management, user research and empathy, data analysis, product planning collaboration
Preferred skills
Prototyping product features for marketing
Technologies
Email marketing platforms, fundraising platforms
Responsibilities
Run bi-weekly product emails, special announcements, and monthly power user forums; Build action-based email communications (welcome series, milestone celebrations, check-ins); Integrate product marketing into feature naming and framing at the planning stage; Surface company assets and initiatives inside the product; Manage partner go-lives with enrollment goals; Maintain marketing relationships with key partners post-launch; Lead external webinars with fundraising platform and DAF partners
