Sr. Manager, B2B, Marketing Technology
Core
Lead the B2B marketing technology stack, including marketing automation, B2B websites, and data flows connecting marketing and sales tools.
Role type
Senior Manager, B2B Marketing Technology
Builds
B2B marketing automation platform, B2B websites, and integrated data models for lead management and attribution.
Domain
B2B SaaS Marketing Technology
Required skills
B2B marketing operations, enterprise marketing automation platforms (HubSpot, Marketo, Pardot), Salesforce, data modeling, web architecture, experimentation, vendor management, stakeholder influence
Preferred skills
Data enrichment tools, BI querying (Sigma, Tableau), AI coding tools (Claude Code, Cursor)
Technologies
HubSpot, Salesforce, Data Warehouse, CMS, Tag Management, 6sense, ZoomInfo, Clay, Chili Piper
Responsibilities
Own strategy and roadmap for B2B marketing automation; design lead flow and data architecture between HubSpot, Salesforce, and data warehouse; define data model and attribution priorities; establish data quality standards and governance; set web and information architecture for B2B websites; run conversion experimentation programs; manage build/buy/retire decisions for marketing tools; lead and grow the B2B MarTech team; partner with GTM Technology on Salesforce roadmap; serve as technical lead for B2B Marketing with Product and Engineering; advise leadership on technology strategy; report on lead handoff speed and data reliability.
Seniority
Senior, hands-on IC with people management