Senior Product Marketing Manager, Growth
Core
Own strategy and messaging across the full customer lifecycle to drive funnel conversion, net revenue retention, and customer lifetime value for SMB prospects and existing customers.
Role type
Senior Product Marketing Manager (Growth)
Builds
Customer journey blueprints, growth strategy frameworks, and experimentation roadmaps for acquisition and expansion.
Domain
B2B SaaS (HR/Payroll) / Growth Marketing
Deliverable
product features
Required skills
Funnel strategy, lifecycle design, growth experimentation, customer research, cross-functional influence, data analysis, storytelling, SMB buyer experience
Preferred skills
HR tech, fintech, payroll, hybrid self-serve and sales-assisted GTM motions
Technologies
None explicitly stated
Responsibilities
Design and optimize acquisition and expansion journeys; define lifecycle stages and behavioral triggers; partner with Product and Growth teams to prioritize growth strategies; execute experiments and track metrics like CAC, NRR, and conversion rates; conduct customer and market research to inform segmentation and targeting.
Seniority
Senior, hands-on IC