Associate Director, PPC Marketing (Bangkok-based, relocation provided)
Core
Develop and execute global PPC marketing strategy to optimize volumes and margins for Agoda's travel platform, managing a team of pricing campaign managers and analysts.
Role type
Senior Director, Performance Marketing (PPC)
Builds
Global PPC campaigns and pricing strategies for Agoda's hotel and holiday property listings
Domain
Online Travel / Performance Marketing
Required skills
PPC strategy, Performance Management, Stakeholder Communication, Process Improvement, Vendor/Partner Management, Talent Development, Data Analysis, Budget Management
Preferred skills
Online travel industry experience, Product development exposure, IT team collaboration
Technologies
SQL, Tableau, PowerBI, Google, Bing, MetaSearchEngine, Microsoft
Responsibilities
Develop and refine PPC strategy in line with overall business goals and market trends; Monitor channel performance and efficiency (ROI, spend, and other key KPIs); Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams; Identify and implement process improvements to increase team efficiency and campaign effectiveness; Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed; Mentor, train, and develop team members to build skills and support career growth.
Seniority
Senior, hands-on IC with people management