Strategic Retail Media Account Executive
Core
Drive go-to-market programs and campaigns for retail media initiatives, aligning marketing, sales, and product teams to generate measurable revenue impact for high-priority retail accounts.
Role type
Senior Demand Sales Account Executive (Retail Media)
Builds
Retail-focused go-to-market campaigns, marketplaces, and deal structures for enterprise retail clients.
Domain
Digital Advertising / Retail Media Networks (RMN)
Required skills
Retail Media Network (RMN) sales, programmatic advertising, cross-functional campaign management, retail DSP partnerships, shopper marketing, RevOps alignment, executive reporting, GTM strategy, product evangelism, contract negotiation
Preferred skills
Experience with Connected TV (CTV), first-party data activation, privacy-safe contextual signals, agentic capabilities
Technologies
Retail DSPs, CTV, TL Spark, RevOps tools
Responsibilities
Partner on senior-level retail relationships across dedicated retail DSPs and commerce agencies; Educate and convert shopper marketing teams to adopt premium CTV and digital formats; Oversee creation of high-value Retail Marketplaces and custom Deal IDs; Drive retail sales pipeline management and revenue attribution; Own executive retail media reporting and performance proof; Act as product expert for retail capabilities and manage internal/external training; Develop retail GTM strategy and measurement-backed case studies; Partner with product teams to champion customer feedback and roadmap alignment.
Seniority
Senior, hands-on IC