Director, Lifecycle Technology & Operations
Core
Lead the global operating model and technical foundation for Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale using the Braze platform.
Role type
Director, Lifecycle Technology & Operations
Builds
Global customer engagement and orchestration platform capabilities, scalable campaign operations, and data-driven personalization strategies.
Domain
Marketing Technology (Martech) / Customer Data Platforms / Anime & Entertainment Industry
Required skills
Global operational leadership, Lifecycle Marketing strategy, Braze platform expertise (Canvas, Liquid, APIs, segmentation, personalization, decisioning), Data governance, Cross-functional stakeholder management, Team building and leadership, Process optimization, Automation and AI implementation.
Preferred skills
Experience with global market localization, Agency and partner management, Advanced data instrumentation, AI/ML application in marketing.
Technologies
Braze, Braze Canvas, Liquid, APIs, Customer Data Platforms, AI/ML tools
Responsibilities
Define platform strategy and stewardship for the Braze ecosystem; Lead global Lifecycle Operations including journey build, QA, deployment, and optimization; Own data requirements for audiences, preferences, and behavioral triggers; Establish global governance for customer communications and automation; Build and lead a high-performing global Lifecycle Technology & Operations team.
Seniority
Director, strategic leadership with hands-on technical depth