Senior Partner Marketing Manager
Core
Scale partner ecosystem and drive regional pipeline growth through joint co-marketing strategies and through-partner execution.
Role type
Senior Partner Marketing Manager
Builds
Scalable demand-generation programs and co-selling motions for enterprise cloud and SaaS partners
Domain
Enterprise Cloud / SaaS
Required skills
Partner marketing, Channel marketing, B2B demand generation, Salesforce (SFDC), PRM platforms, Account mapping (Crossbeam), Budget management, Lead governance, ABM frameworks, Field event execution
Preferred skills
Account-Based Marketing (ABM) frameworks, CXO roundtables, Executive dinners
Technologies
Salesforce, Crossbeam
Responsibilities
Develop multi-quarter co-marketing plans and joint GTM strategies with strategic partners; Execute targeted account-mapping and custom 1:1 ABM campaigns; Co-create messaging, solution briefs, and branded assets; Orchestrate field campaigns, executive roundtables, and industry event sponsorships; Deliver through-partner demand-generation programs and drive Partner Portal adoption; Equip sales/BDR teams with outreach playbooks and scripts; Enforce lead-routing governance and SLAs; Manage operational budgets and track pipeline performance in Salesforce.
Seniority
Senior, hands-on IC
