Director, Lifecycle Marketing
Core
Lead the evolution of lifecycle marketing strategy to drive customer adoption, engagement, retention, and expansion for a B2B SaaS platform.
Role type
Senior Director, Lifecycle Marketing
Builds
Lifecycle marketing programs, audience strategies, and measurement frameworks for a B2B SaaS company
Domain
B2B SaaS, Customer Lifecycle Management
Required skills
Lifecycle marketing strategy, team building and leadership, B2B SaaS customer adoption, data-driven decision making, cross-functional stakeholder management, experimentation design, AI and emerging technology integration, segmentation and personalization, program measurement and analytics
Preferred skills
Experience with AI capabilities in marketing, building scalable operating models, influencing senior leadership
Technologies
Braze platform, AI tools, marketing automation systems
Responsibilities
Define and lead lifecycle marketing strategy across prospect and customer audiences; Build and develop a high-performing Lifecycle Marketing team; Own and optimize lifecycle programs spanning prospect nurturing to expansion; Develop and scale product adoption strategies; Partner with Product, Customer Success, and Revenue teams to accelerate time-to-value; Lead development of audience strategies and segmentation frameworks; Establish a comprehensive lifecycle measurement framework; Champion the adoption of AI and emerging technologies; Collaborate with Demand Generation and Customer Advocacy teams; Establish scalable processes and cross-functional ways of working
Seniority
Director, strategic leadership with hands-on execution
