CRM and Lifecycle Manager II
Core
Lead global CRM strategy and execution to drive user onboarding, engagement, and retention through personalized multi-channel journeys.
Role type
Senior Lifecycle Marketing Manager
Builds
Global lifecycle campaigns and user retention programs
Domain
Fintech / Growth Marketing
Deliverable
product features
Required skills
Multi-channel campaign strategy, Enterprise CRM platforms (Braze, Iterable), SQL, Cross-functional leadership, A/B testing, Generative AI application
Preferred skills
ML-powered targeting, International expansion experience
Technologies
Braze, Iterable, SQL
Responsibilities
Define lifecycle strategies for key user journeys, Lead end-to-end planning of multi-channel CRM campaigns, Partner with Product and Data Science teams, Drive CRM measurement framework and KPIs, Identify gaps in customer journeys and design improvement plans
Seniority
Senior, hands-on IC