Paid Social Strategist | The Points Guy
Hybrid
Core
Manage paid social campaigns to drive customer acquisition and conversion funnel performance in the Finserv and Travel sectors.
Role type
Paid Social Strategist
Builds
Customer acquisition campaigns and conversion funnels
Domain
Finserv and Travel
Required skills
Meta Ads, SQL, Databricks, A/B testing, multivariate testing, attribution modeling, data visualization, Excel, Google Tag Manager
Preferred skills
LinkedIn Ads, TikTok Ads, Fivetran, Hightouch
Responsibilities
Own and optimize paid social campaigns; analyze performance data to improve efficiency; develop creative asset strategy; iterate through full-funnel testing; leverage analytical tools to monitor performance; collaborate cross-functionally to optimize user journeys.
Seniority
Mid-level, hands-on IC