Senior Analyst, Digital Media (Programmatic)
Core
Senior client-facing media strategist managing paid social, programmatic, and video campaigns to drive client growth and optimize ad tech solutions.
Role type
Senior IC media strategist (programmatic & social)
Builds
Client media programs across social, video, and programmatic DSP channels
Domain
Digital advertising & programmatic media
Deliverable
product features
Required skills
Paid social & programmatic platform expertise, client account management, campaign execution & monitoring, data analysis, people management, ad policy knowledge, presentation skills
Preferred skills
Experience with UAC and 3rd party device ads, familiarity with creative standards, self-management in fast-paced environments
Technologies
Facebook, Twitter, YouTube, Hulu, Google Ads, Bing Ads, SEMRush, Roku, Xbox, Playstation, DSPs
Responsibilities
Serve as primary client point of contact and oversee campaign execution; Partner with clients to define business goals and marketing objectives; Manage one or more Optimization & Innovation Analysts; Execute and monitor campaign setup and measure performance using data analysis; Contribute to client insights and strategy reports
Seniority
Senior, hands-on IC with people management
