Partner Marketing Manager
Core
Operational backbone for Channel and Alliances marketing programs, executing joint campaigns, managing partner enablement, and coordinating co-marketing initiatives.
Role type
Partner Marketing Manager
Builds
Joint marketing campaigns, partner enablement collateral, email outreach campaigns, and co-marketing events
Domain
Cybersecurity / B2B Services
Deliverable
product features
Required skills
Campaign coordination, Project management, Email marketing, Marketing automation, Partner relationship management, Data reporting, Lead qualification, Budget management
Preferred skills
Marketo, Outreach, Salesforce, Highspot, PRM tools, B2B marketing, Cybersecurity industry
Responsibilities
Execute joint marketing and thought leadership campaigns with strategic partners, Coordinate partner events and co-marketing initiatives, Manage Marketing Development Funds (MDF) and budgets, Build and maintain partner-enablement collateral, Qualify partner-generated inbound leads and route to sales, Build and schedule email campaigns in marketing automation platforms
Seniority
Mid-level, hands-on IC