CRM Operations Manager
Core
Strengthen data foundation and operational mechanics for lifecycle marketing programs, enabling scalable frameworks and personalization for MyFitnessPal users.
Role type
CRM Operations Manager (Lifecycle Marketing)
Builds
Scalable marketing frameworks, automated campaigns, and data pipelines for user engagement and subscription growth.
Domain
Consumer Health Tech / Lifecycle Marketing
Deliverable
product features
Required skills
Braze (Canvas, Connected Content, Liquid logic), SQL, HTML/CSS, JavaScript, data pipeline troubleshooting, segmentation logic, automation design
Preferred skills
AI tool adoption (Claude), cross-functional partnership, process documentation
Technologies
Braze, Amplitude, SQL, HTML, CSS, JavaScript
Responsibilities
Serve as Braze expert for segmentation and personalization; document CRM processes and governance standards; manage segmentation and automation logic in Braze; develop reusable templates for campaigns; execute QA for lifecycle campaigns and triggered journeys; support Ads team campaigns across email and IAMs.
Seniority
Mid-Senior, hands-on IC