Marketing Operations Manager
Core
Run hands-on execution for the demand generation engine, owning webinar programs, demo request conversion, and lead routing accuracy.
Role type
Marketing Operations Manager (Demand Gen)
Builds
Webinar programs, demo request flows, lead routing logic, and campaign automation workflows
Domain
B2B SaaS / iPaaS
Required skills
HubSpot (workflows, forms, lists, landing pages), Salesforce, webinar platform management, lead routing logic, data hygiene, QA mindset
Preferred skills
HubSpot Marketing Software certification, lead routing tools, data enrichment tools, Excel/Google Sheets
Technologies
HubSpot, Salesforce, LeanData, Sequel, Goldcast, Zoom Webinars
Responsibilities
Build and manage webinars end-to-end including production support and lead processing; Own the demo request path and optimize conversion rates; Maintain lead routing rules and troubleshoot sync errors; Execute campaign builds and ensure data privacy compliance; Build and maintain conversion dashboards
Seniority
Mid-level, hands-on IC
