EMEA Demand Generation, Platforms
Core
Lead EMEA demand generation strategy for Stripe's Platform and Marketplaces solutions, driving full-funnel growth through multi-channel campaigns and account-based marketing.
Role type
Senior Demand Generation Manager (Platforms & Marketplaces)
Builds
Regional demand generation programs, paid media campaigns, ABM strategies, and cross-GTM coalitions for SaaS Platforms and Marketplaces.
Domain
Financial Technology (FinTech) / Payments / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
multi-channel demand generation strategy, paid media tactics, marketing automation, email marketing, account-based marketing (ABM), lead management, cross-functional stakeholder management, funnel metrics analysis, project management, analytical skills
Preferred skills
regional demand generation ownership, payments/FinTech industry experience, high-growth tech or consulting firm background
Technologies
MarTech stack, lead management systems
Responsibilities
Develop regional demand generation strategy and plan; execute paid media and digital content campaigns; build account-based marketing strategies; partner with sales and product for full-funnel alignment; own key revenue and conversion metrics; optimize marketing capabilities and MarTech stack.
Seniority
Senior, hands-on IC