Paid Search Strategist | The Points Guy
Core
Manage paid search campaigns to drive customer acquisition and conversion funnel performance in the Finserv and Travel sectors.
Role type
Senior Paid Search Strategist
Builds
Paid media campaigns and testing roadmaps for The Points Guy
Domain
Digital Marketing / Performance Marketing / Travel & Finserv
Required skills
Google Ads, Microsoft Ads, SQL, Advanced Excel, A/B testing, Multivariate testing, Data analysis, Attribution modeling, Stakeholder communication
Preferred skills
Meta Ads, Databricks, Hightouch, Fivetran, Google Tag Manager, LLMs
Technologies
Google Ads, Microsoft Ads, SQL, Databricks, Hightouch, Fivetran, Google Tag Manager, LLMs
Responsibilities
Own and optimize paid media campaigns to drive customer acquisition and conversion funnel performance. Continuously analyze performance data to improve campaign efficiency and profitability. Translate complex performance data into clear insights for internal stakeholders. Iterate through full-funnel testing using A/B and multivariate testing. Leverage analytical tools to monitor, understand, and optimize paid media performance and incrementality. Collaborate cross-functionally to optimize the end-to-end user journey.
Seniority
Mid-level, hands-on IC