Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Core
Own end-to-end global strategy and execution for paid social and mobile user acquisition to drive new user acquisition at or above ROI targets.
Role type
Senior Performance Marketing Manager (Paid Social & Mobile UA)
Builds
Scaled paid social and mobile UA campaigns across global markets
Domain
Fintech / Crypto / Consumer Finance
Deliverable
production ML models | product features
Required skills
Paid social strategy (Meta, TikTok, Snap, Reddit), Mobile user acquisition, Large-scale budget management, LLMs and no-code/low-code automation, Mobile measurement (SKAN, MMPs), Incrementality testing, B2C marketing, Data analysis (Looker, Tableau, Superset)
Preferred skills
Fintech or crypto industry experience, High-consideration consumer financial products experience
Technologies
Meta, TikTok, Snap, Reddit, Zapier, n8n, Make, Retool, Looker, Hex, Tableau, Superset, AppsFlyer, Adjust, Branch
Responsibilities
Drive testing and learning agenda across creatives, audiences, and bidding strategies; Partner with Data Science to design experiments and measurement frameworks; Lead platform relationships with ad platforms and measurement partners; Build and maintain performance dashboards and reporting; Collaborate cross-functionally with Product, Legal, Engineering, and regional teams
Seniority
Senior, hands-on IC
