Creative Strategist
Core
Architect the performance engine for a consumer finance platform by bridging creative vision with data analysis to drive 8-figure revenue.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Performance marketing systems, creator/influencer programs, and high-volume UGC production pipelines.
Domain
Consumer Finance / Paid Social Media
Required skills
Creative strategy, performance marketing, data analysis, project management, creator/influencer management, UGC oversight, paid social fluency, operational agility
Preferred skills
B2C fintech experience, team leadership
Technologies
Meta dashboard, Motion report, CapCut
Responsibilities
Manage weekly production pipeline and deliverables across the creative team; Collaborate with Media Buyer to align creative output with account performance; Lead strategy for creator and influencer program including selection and concept development; Build and maintain creative department infrastructure including naming conventions and performance trackers; Provide final approval on UGC and static briefs for hooks, headlines, and flow.
Seniority
Senior, hands-on IC with team leadership
