Senior Manager, Performance Marketing, Paid Social
Core
Own strategy, execution, and growth of paid social acquisition for Upstart's Personal Loans business, managing campaign setup, bidding, budgets, and performance across key platforms.
Role type
Senior Manager, Performance Marketing (Paid Social)
Builds
Scalable, data-driven customer acquisition for lending products via paid social and video channels.
Domain
Fintech / Lending / Performance Marketing
Required skills
Paid social media buying, campaign optimization, creative strategy, audience development, geo-list targeting, agency management, funnel analysis, budget forecasting
Preferred skills
Financial services/lending experience, zero-to-one channel launch, cross-functional product collaboration
Technologies
Meta Ads, LinkedIn Ads, Google Ads, TikTok Ads, Tableau, SQL, Google Analytics
Responsibilities
Manage and forecast significant media budgets balancing growth and economics; Design and analyze structured tests across audiences, creative, and bidding; Partner with Analytics, Product Marketing, and Creative teams to improve the full acquisition funnel; Work closely with media agency to establish channel strategy and hold partnership accountable to volume and profitability goals; Be hands-on in the platform using performance data to make media investments and improve campaign efficiency; Develop and execute a creative strategy including testing frameworks and messaging hypotheses; Drive geo-list targeting and geographic experimentation to identify incremental growth opportunities.
Seniority
Senior Manager, hands-on IC