Analyst, Marketing Analytics and Strategy (Bangkok Based, relocation provided)
Core
Develop at-scale marketing programs and optimize campaigns across search and display channels to improve customer lifetime value.
Role type
Marketing Analytics Analyst
Builds
Measurable marketing programs and channels for Agoda's travel platform
Domain
Travel / Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
numerical reasoning, Excel proficiency, data analysis, SQL, data visualization, business analysis
Preferred skills
Python, R, SAS, SPSS, VBA, data mining, machine learning, statistics, artificial intelligence, data science, analytical skills, digital marketing experience, academic research experience
Technologies
Google, Bing, Baidu, Naver, Facebook, Twitter, Instagram, Microsoft SQL Server, Microsoft Power BI, Tableau, pandas
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize campaigns on social media platforms; Analyze data from experiments to develop optimization models and build dashboards for account managers
Seniority
Individual Contributor