Staff Marketing Data Analyst
Core
Own end-to-end marketing attribution models and incrementality tests to turn marketing spend into evidence-backed decisions for budget allocation.
Role type
Staff Marketing Data Analyst (Growth)
Builds
Attribution models, incrementality testing roadmap, and dashboards for marketing performance.
Domain
Fintech / Digital Marketing
Deliverable
production ML models
Required skills
Attribution modeling, incrementality testing (geo tests, conversion lift), SQL, BI tools (Snowflake, Tableau), stakeholder communication, AI integration
Preferred skills
Experience with Google Ads and Meta Ads platforms, leading analytics roadmaps
Technologies
Snowflake, Tableau, Google Ads, Meta Ads
Responsibilities
Maintain attribution models and touchpoint definitions; design and run geo tests and conversion lift studies in ad platforms; drive the incrementality testing roadmap; act as a neutral referee between channel teams and Finance; use AI to interpret stakeholder requests and build dashboards.
Seniority
Staff, hands-on IC with strategic ownership
