Senior PPC Executive
Hybrid
Core
Develop, launch, and scale paid search campaigns across EU markets to drive sustainable growth for rail travel bookings.
Role type
Senior Paid Search Executive (PPC)
Builds
Google Ads and Microsoft Ads campaigns for rail and coach journeys
Domain
Travel / Digital Marketing
Required skills
Google Ads, Microsoft Ads, automated bidding, Excel, data analysis, AI tools application, campaign optimization
Preferred skills
Feed-based tools, AI-powered campaign types, Tableau, BigQuery, SQL, EU PPC accounts
Responsibilities
Develop and scale paid search campaigns across EU markets, run go-to-market campaigns for new launches, deliver an always-on testing programme, apply AI tools and automation, analyse campaign performance and test results, collaborate with colleagues across the business