Growth Management - Merchant Lending
Core
Own multi-channel campaigns to convert Paytm merchants into active borrowers for small business working capital.
Role type
Senior Growth Manager (Merchant Lending)
Builds
Merchant lending campaigns and loan disbursals for small businesses
Domain
Fintech / Digital Lending
Required skills
Lifecycle marketing, CRM campaign management, A/B testing, funnel optimization, stakeholder management, budget management, regulatory compliance, SQL, data analysis
Preferred skills
Experience with CleverTap, MoEngage, WebEngage, Braze, Netcore, experimentation design
Technologies
SQL, Excel, CleverTap, MoEngage, WebEngage, Braze, Netcore
Responsibilities
Design and launch multi-channel campaigns (push, SMS, WhatsApp, email, IVR) for loan acquisition and retention; Build merchant segments based on transaction data and tailor offers; Run A/B tests on creatives, copy, and channel mix; Track full funnel metrics and optimize drop-offs; Manage campaign budgets and incentives against CAC/ROI targets; Ensure compliance with RBI Digital Lending Guidelines; Coordinate with lending partners on offer constructs.
Seniority
Mid-Senior, hands-on IC