Senior Manager, Digital Strategy
Core
Spearhead marketing efforts to build customer loyalty and maximize lifetime value across the entire customer lifecycle (prospecting to retention) for Formlabs' 3D printing solutions.
Role type
Senior Manager, Digital Strategy (Growth/Lifecycle Marketing)
Builds
Customer engagement campaigns, retention programs, and content resources for the 3D printing hardware market.
Domain
Hardware technology / 3D printing / B2B & B2C
Deliverable
product features
Required skills
Lifecycle marketing strategy, data analysis, A/B testing, customer segmentation, cross-functional collaboration, email marketing, CRM management, analytics tooling, ecommerce management
Preferred skills
Experience in hardware technology companies, creative campaign design, rapid execution
Technologies
Marketo, Klaviyo, Salesforce, Google Analytics, BigQuery, Shopify
Responsibilities
Develop and execute campaigns to drive engagement and purchases across the customer journey; Design programs for key stages of the customer lifecycle; Track, measure, and report on retention and engagement metrics; Work with product, creative, support, and sales teams to launch new products; Test and optimize campaigns through A/B testing and data analysis.
Seniority
Senior Manager, hands-on leadership