CRM Manager - Reactivation
Core
End-to-end management of reactivation lifecycle campaigns to win back inactive customers and reduce churn across multiple brands and markets.
Role type
Senior CRM Manager (Reactivation & Engagement)
Builds
Hyper-segmented reactivation campaigns, automated customer journeys, and lifecycle offers.
Domain
iGaming (online casino, poker, sportsbook)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM strategy, player segmentation, bonus & incentive design, campaign automation, data analysis for ROI, project management, stakeholder communication
Preferred skills
Spanish, Portuguese, Greek, Latvian, or Polish fluency
Technologies
Salesforce, Xtremepush, JIRA
Responsibilities
Execute hyper-segmented reactivation campaigns to minimize churn; implement automated campaign journeys; allocate CRM budgets using prediction modeling; optimize audience segmentation and reward structures; analyze campaign performance and refine lifecycle offers; tailor strategies for market-specific regulations; collaborate with Customer Support to reduce support requests; provide insights to senior stakeholders; manage on-call support for campaign incidents.
Seniority
Senior, hands-on IC
