Senior Regional Marketing Manager (DACH)
Core
Lead marketing strategy and execution for the DACH region while building the Benelux and Nordics markets to drive pipeline and revenue for a B2B SaaS employee experience platform.
Role type
Senior Regional Marketing Manager (B2B SaaS)
Builds
Regional marketing campaigns, local events, community chapters, and demand generation pipelines for new logo and expansion.
Domain
B2B SaaS / Employee Experience / Human Resources Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing strategy, pipeline management, cross-functional collaboration, content localization, business acumen, vendor management, data analysis, MarTech proficiency, C-suite selling, native-level German, fluent English
Preferred skills
Customer/Community marketing, HRTech background, partnership program experience, additional European languages
Technologies
Salesforce, HubSpot, Splash, 6Sense
Responsibilities
Establish regional plans translating GTM goals into local events and campaigns; Partner with SDR teams to build and manage a robust pipeline; Collaborate with Sales, SDR, and Global Marketing to align quarterly plans; Create and localize content using AI; Leverage local partners for joint events and webinars; Build and manage local Community Chapters; Measure marketing success and manage ROI; Manage local vendor relationships.
Seniority
Senior, hands-on IC
