Director, Paid Social & Display Marketing
Core
Lead strategy, planning, and execution for paid social and display marketing in Taiwan to drive customer acquisition, retention, and efficiency for Coupang's e-commerce platform.
Role type
Director, Paid Social & Display Marketing
Builds
Customer acquisition and retention campaigns across Meta, TikTok, and programmatic display channels
Domain
E-commerce / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, Display advertising, Media budget management, Team leadership, Incrementality measurement, Platform negotiation, Stakeholder presentation, Data analysis, E-commerce growth, Programmatic display
Preferred skills
None stated
Technologies
Meta Ads Manager, TikTok Ads, Search Ads
Responsibilities
Own strategy and execution for paid social and display channels; Manage large-scale media budgets with forecasting and reallocation; Build and develop a team of channel managers and specialists; Partner with creative, product, and data science teams; Drive measurement excellence with lift studies and attribution frameworks; Serve as senior point of contact for platform partners; Present channel performance and investment cases to senior stakeholders
Seniority
Director, hands-on leadership