Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate
Core
Own lifecycle marketing work for enterprise partnerships, from journey architecture and segmentation through creative strategy and reporting.
Role type
Senior Lifecycle Marketing Manager (Enterprise Partnerships)
Builds
Repeatable journey templates, creative frameworks, QA checklists, and KPI dashboards for partner launches.
Domain
Financial services / B2B2C partnerships
Required skills
Lifecycle channel expertise (email, push, SMS), Enterprise ESP proficiency (Iterable, Braze, Salesforce Marketing Cloud), Experiment design and analysis, Playbook creation, KPI reporting, Project leadership
Preferred skills
AI workflow integration, Client-facing communication
Technologies
Iterable, Braze, Salesforce Marketing Cloud, Responsys
Responsibilities
Build journey architecture and segmentation for partner accounts; Create repeatable journey templates and creative frameworks; Act as Customer Success point of contact for partners; Design and run multi-variable tests; Build accurate KPI dashboards; Lead workstreams for partner launches and creative refreshes.
Seniority
Senior, hands-on IC
