Senior Marketing Manager, B2B
Core
Lead B2B inbound marketing strategy, events, and operations for the home services vertical to drive MQLs, pipeline growth, and revenue.
Role type
Senior Marketing Manager (B2B)
Builds
Inbound marketing campaigns, B2B events/trade shows, and marketing operations workflows.
Domain
B2B SaaS / Digital Media / Home Services
Required skills
B2B inbound marketing strategy, MQL generation, pipeline management, event planning, Salesforce administration, data analysis, team leadership, cross-functional collaboration
Preferred skills
Tableau, home services/marketplace industry experience, remote operations experience
Technologies
Salesforce, Tableau
Responsibilities
Own inbound marketing strategy and performance; Establish and achieve MQL, pipeline, and revenue goals; Analyze funnel performance and marketing data; Develop and oversee B2B events and trade show program; Oversee marketing technology stack and operations; Ensure data integrity and accurate attribution; Lead, coach, and develop a team of marketing professionals; Partner cross-functionally with Sales, Product, and Account Management.
Seniority
Senior, hands-on IC with leadership responsibilities
