Paid Media Analyst | The Points Guy
Core
Manage paid search campaigns to drive customer acquisition and optimize conversion funnel performance for The Points Guy in the travel and financial services sectors.
Role type
Paid Media Analyst
Builds
Optimized paid media campaigns and testing roadmaps for The Points Guy
Domain
Travel and Finserv performance marketing
Required skills
Google Ads, Microsoft Ads, SQL, Advanced Excel, A/B testing, Multivariate testing, Data visualization, Attribution modeling, Vendor relationship management
Preferred skills
Meta Ads, Databricks, Hightouch, Fivetran, LLMs, Google Tag Manager
Responsibilities
Own and optimize paid media campaigns to drive customer acquisition; Analyze performance data to improve campaign efficiency and profitability; Translate complex data into actionable insights for stakeholders; Iterate through full-funnel testing to drive incremental improvements; Leverage analytical tools to monitor performance and incrementality; Test and scale emerging ad platforms and surfaces.
Seniority
Mid-level, hands-on IC